Texas Memory Systems (IBM)
960% Increase in Sales-Ready Leads


Texas Memory Systems (TMS) was a privately owned Flash Storage company based in Houston, Texas that wanted to cement its leadership position in the SSD/Flash storage industry. To rapidly increase market share, the senior executives brought in EchoQuote. IBM acquired TMS.

Project Profile

  • Industry: Technology
  • Client’s Products: Flash based computing platforms (complex)
  • Client’s Product Price Range: $50,000 to $750,000+
  • Sales Model: Direct Sales Reps
  • Campaign Setup Time: Two (2) Days
Business Goal

With competition in the High-Performance Computing industry increasing, Texas Memory Systems needed to act fast and grow even faster. Their goal was to substantially increase the number of sales-ready leads captured on their website.


EchoQuote was added to the ramsan.com website as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by TMS’s direct sales team).

Implementation Video
20 to 197+
in Sales-Ready Leads per Month

Within the first month of implementation, TMS’ lead generation using EchoQuote increased significantly. The number of Sales-Ready Leads grew from 20 to 197 in the first month and grew consistently over time. Monthly lead capture continued in the 150-250 range.

Average Monthly Results
0 +
Sales-Ready Leads
$ 0 Million
Total Lead Value
$ 0
Monthly Cost
  • EchoQuote helps us convert a larger percentage of casual web site visitors into solid sales leads.

    N. Ekker
    N. Ekker VP Marketing, Texas Memory