Texas Memory Systems (IBM)
960% Increase in Sales-Ready Leads
Texas Memory Systems (TMS) was a privately owned Flash Storage company based in Houston, Texas that wanted to cement its leadership position in the SSD/Flash storage industry. To rapidly increase market share, the senior executives brought in EchoQuote. IBM acquired TMS.
- Industry: Technology
- Client’s Products: Flash based computing platforms (complex)
- Client’s Product Price Range: $50,000 to $750,000+
- Sales Model: Direct Sales Reps
- Campaign Setup Time: Two (2) Days
With competition in the High-Performance Computing industry increasing, Texas Memory Systems needed to act fast and grow even faster. Their goal was to substantially increase the number of sales-ready leads captured on their website.
EchoQuote was added to the ramsan.com website as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by TMS’s direct sales team).
20 to 197+
in Sales-Ready Leads per Month
Within the first month of implementation, TMS’ lead generation using EchoQuote increased significantly. The number of Sales-Ready Leads grew from 20 to 197 in the first month and grew consistently over time. Monthly lead capture continued in the 150-250 range.
Average Monthly Results
EchoQuote helps us convert a larger percentage of casual web site visitors into solid sales leads.