SimpliVity

300+ Sales Qualified Leads per Month

Summary

SimpliVity (acquired by HPE) was a technology company launched in the relatively new “hyper-converged” server/storage market. It’s hyper-converged products simplify IT management and improve performance of virtual applications. EchoQuote was brought in by the VP of Sales to assist with the lead capture/generation portion of the launch.

Project Profile

  • Industry: Technology
  • Client’s Products: Hyper-converged computing platforms (complex)
  • Client’s Product Price Range: $25,000 to $250,000+
  • Sales Model: Direct Sales Reps and Resellers
  • Campaign Setup Time: Two (2) Days
Business Goal

As a new company, SimpliVity needed to maximize the conversion rate on their website to capture as many Sales Qualified Leads (SQL) as possible.

Solution

EchoQuote was added to the simplivity.com website as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by SimpliVity’s sales team).

Implementation (click to enlarge)
simplivity-pricing-highlighted_v2
0 to 300+
in Sales Qualified Leads per Month

Within the first month of the EchoQuote implementation, SimpliVity lead generation using EchoQuote exploded. Lead capture grew from 0 to over 300 sales worthy leads in the first month. Monthly lead capture continued in the 300-400 range.

Average Monthly Results
0 +
Sales-Ready Leads
$ 0 Million
Total Lead Value
$ 0
Monthly Cost
  • Our sales reps are closing 9% of the leads generated by EchoQuote; it is our top producing marketing campaign.

    Meg White
    Meg White SimpliVity / Director of Demand Generation