200+ Sales Qualified Leads per Month


SimpliVity (acquired by HPE) was a technology company launched in the relatively new “hyper-converged” server/storage market. It’s hyper-converged products simplify IT management and improve performance of virtual applications. EchoQuote was brought in by the VP of Sales to assist with the lead capture/generation portion of the launch.

Project Profile

  • Industry: Technology
  • Client’s Products: Hyper-converged computing platforms (complex)
  • Client’s Product Price Range: $25,000 to $250,000+
  • Sales Model: Direct Sales Reps and Resellers
  • Campaign Setup Time: Two (2) Days
Business Goal

As a new company, SimpliVity needed to maximize the conversion rate on their website to capture as many Sales Qualified Leads (SQL) as possible.


EchoQuote was added to the website as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by SimpliVity’s sales team).

Implementation (click to enlarge)
0 to 200+
in Sales Qualified Leads per Month

Within the first month of the EchoQuote implementation, SimpliVity lead generation using EchoQuote exploded. Lead capture grew from 0 to over 200 sales worthy leads in the first month. Monthly lead capture continued in the 200-300 range.

Average Monthly Results
0 +
Sales-Ready Leads
$ 0 Million
Total Lead Value
$ 0
Monthly Cost
  • Our sales reps are closing 9% of the leads generated by EchoQuote; it is our top producing marketing campaign.

    Meg White
    Meg White SimpliVity / Director of Demand Generation