KL Security (klsecurity.com) is a safe and vault reseller that has been using EchoQuote since 2008. Its products range in price from $1,000 to $100,000+ and are sold directly to Commercial and Government entities.
Business Challenge – More Quality Leads
Management wanted to increase the number and quality of leads from its current website without spending lots of money. KL Security was getting decent traffic to its website (1,500 visitors per month) but prospects were not contacting sales, impeding growth. KL Security also needed a fast quoting tool for providing budgetary estimates.
Solution
KL Security explored using price curiosity as a way to engage new prospects from their current website. Their primary goal was to increase qualified leads without giving away pricing or jeopardizing their traditional sales processes. EchoQuote’s approval based system was evaluated and brought in by the CEO for a 30 day trial.
Implementation – The Pricing Page
To drive more lead conversions, the original “Request a Quote” text was changed to simply “Pricing”. This reduced abandonment and increased clicks to the new Pricing page (see below).
All EchoQuote Pricing requests are sent directly to the Sales team for review and approval. No pricing was displayed or published without the Sales team’s consent.
Results
The EchoQuote option generates an average of 266 qualified leads and $3.3 Million in sales pipeline per month.
Next Step
If you would like to explore how EchoQuote could drive qualified leads for your Sales team AND protect your pricing, contact us for a short discovery call.
