Results: This Pricing Page has generated 6,900+ inbound leads and over $450 Million in sales pipeline.
Douglas Machines (dougmac.com) is a commercial washing equipment manufacturer that has been using EchoQuote since 2010.
The first step was to rename the “Request-a-Quote” buttons to “Pricing” throughout the website. The word “Request” implies human intervention and causes abandonment. The simple term “Pricing” is much more direct and improves click-through.
Here is a snapshot showing the Pricing button in the upper right hand corner. Additional Pricing buttons are located strategically throughout the site, especially near product images.
All pricing buttons point to the Pricing Page which is where the conversions happen. The Pricing page was created by renaming the original Request-a-Quote (or Contact Us) page to Pricing.
In Douglas’ case, they wanted to offer 2 options: a Self-Service (EchoQuote) and Full-Service (Contact Sales using original form).
The Self-Service option captures 3-5 times more qualified leads than the Full-Service option.
What happens next?
The EchoQuote tool is launched and the same process occurs for every client.
Click here to see what happens when the Get a Self-Service Quote? button is clicked.