Colborne Foodbotics

Lead Capture Case Study


Colborne Foodbotics ( machines produce more than 90% of the pies consumed in North America and is considered the most experienced and broad based supplier of robotic systems serving the Baking Industry. From traditional pie and cake processing equipment to ultra-sonic cutting and robotic machines, Colborne Foodbotics is at the leading edge of baking innovation.

Project Profile

  • Industry: Industrial Machinery
  • Products: Commercial Baking Equipment (complex)
  • Product Price Range: $15,000 to $500,000+
  • Sales Model: Direct Sales
  • Campaign Setup Time: Two (2) Days

Although Colborne Foodbotics’ website did not get a large number of visitors each month, they still felt they were not capturing as many leads as they should. To effectively sell their baking equipment solutions, they needed to capture more prospects that were budgeting for new projects.


EchoQuote was added to the website as a “Self-Service RFQ” call-to-action. The product catalog was setup in about a day and the system went live in 24 hours. The Self-Service RFQ option was immediately effective and began driving high-quality visitors into the sales funnel.

Implementation (click to enlarge)
in Sales-Ready Leads

Colborne Foodbotics saw a 200% increase in Sales-Ready Leads using EchoQuote in addition to its standard Contact Us form. The quality and number of sales qualified leads increased while the number of invalid and/or “junk” lead form submissions decreased.

Average Monthly Results
Sales-Ready Leads
$ 0
Total Lead Value
$ 0
Average Monthly Cost
  • Price is the most specific piece of information customers use to understand the nature of an offering...we have miles of videotape of users asking "Where's the price?" while tearing their hair out.

    J. Nielsen
    J. Nielsen Principal, Nielsen Norman Group