Obsessed with capturing high-quality leads

since 2008.

Our Story

EchoQuote.io was founded in 2008 by Dale Underwood. Mr. Underwood previously co-founded several successful Information Technology companies including Marzik Inc., a Commercial Equipment dealer/reseller. During his time at Marzik, Mr. Underwood realized that the internet was disrupting his team’s sales cycle. Customers were doing their own research and only contacting Marzik at the time of purchase, negatively affecting profit margins.

With sales margins dropping, Mr. Underwood sold his share in Marzik and started EchoQuote.io to address two very important voids in the B2B sales market:

  1. B2B buyers need pricing early in the Sales Cycle to understand and budget for solutions yet companies are reluctant to provide an easy way to get budgetary pricing without contacting Sales.
  2. Most companies produce a negligible ROI from their online marketing efforts (an average of 4% conversion rate), missing valuable opportunities.

Built to convert website traffic into Sales-Ready leads

Our lead generation tool, EchoQuote.io, was developed specifically to capture Sales-Ready leads from a company’s website using a prospect’s curiosity about budgetary pricing. Since most B2B companies do not want to disclose pricing on their websites (nor should they), they lose many of their website visitors. EchoQuote.io gives a website visitor an option to easily request pricing while keeping the vendor’s sales team in control. The result is a steady stream of high-quality sales leads that can take your market share to the next level.

Why does modern Lead Generation require a different approach?

Buyer behavior has changed.

Lead Generation used to be simple. You created and launched outbound campaigns and waited for the leads to roll in. However, as the volume of information increased, prospective customers needed to contact sales less and less. Now they can get most of the information they need without ever contacting sales…even pricing.

Pricing Information – The content King.

You know that you need the right content and offer to compel serious buyers to take action on your website. Typical calls-to-action like whitepapers and Contact Us forms are weak and ineffective. Budgetary pricing, according to MECLABs, is the content King because it appeals to high-intent buyers early in the sales cycle.

What B2B Buyers really want from a website:

Budgetary Pricing
Product Information

(Study of 1,000 B2B Buyers courtesy of MECLABS)

Don’t give pricing away; use it to convert more Sales-Ready leads!

  • Want more sales qualified leads and don’t want to spend a ton of money, resources or time doing it? EchoQuote is the answer!

    S. Worthington
    S. Worthington VP Marketing
  • EchoQuote helps us convert a larger percentage of casual web site visitors into solid sales leads.

    N. Ekker
    N. Ekker VP Marketing, Texas Memory
  • I’ve never seen a sales team more excited about a lead generation program. It really works!

    K. Morris
    K. Morris VP Demand Generation
  • For me, the biggest benefit of EchoQuote is the ability to be the first one in the customer's door.

    J. Klemme
    J. Klemme President, KL Security
  • Our sales reps are closing 9% of the leads generated by EchoQuote; it is our top producing marketing campaign.

    Meg White
    Meg White SimpliVity / Director of Demand Generation
  • EchoQuote helps us capture more sales-ready leads at the right time, every time.

    B. Patrick
    B. Patrick Director of Marketing, Scale Computing
  • Price is the most specific piece of information customers use to understand the nature of an offering...we have miles of videotape of users asking "Where's the price?" while tearing their hair out.

    J. Nielsen
    J. Nielsen Principal, Nielsen Norman Group
  • We’re successfully engaging close to 50% of the EchoQuote leads that come in…we’ve been nothing but happy with it.

    J. Turnbull
    J. Turnbull President, Thunderstone Software
  • EchoQuote is the best sales conversation starter I've seen in the last 20 years of business. The value is amazing!

    K. Roller
    K. Roller VP Marketing