We’re obsessed with capturing high-quality leads
from your current website.
Why does modern Lead Generation require a different approach?
Buyer behavior has changed.
Lead Generation used to be simple. You created and launched outbound campaigns and waited for the leads to roll in. However, as the volume of information increased, prospective customers needed to contact sales less and less. Now they can get most of the information they need without ever contacting sales…even pricing.
Pricing Information – The content King.
You know that you need the right content and offer to compel serious buyers to take action on your website. Typical calls-to-action like whitepapers and Contact Us forms are weak and ineffective. Budgetary pricing, according to MECLABs, is the content King because it appeals to high-intent buyers early in the sales cycle.
What B2B Buyers really want from a website:
(Study of 1,000 B2B Buyers courtesy of MECLABS)
Don’t give pricing away; use it to convert more Sales-Ready leads!
Our Story

EchoQuote.io was founded in 2008 by Dale Underwood. Mr. Underwood had previously co-founded several successful Information Technology companies including Marzik Inc., an Enterprise IT reseller. During his time at Marzik, Mr. Underwood recognized how the self-service nature of the internet was disrupting IT procurement. Customers were relying on the internet for more and more technical information while only contacting a reseller at the time of purchase, negatively affecting profit margins.
With sales margins dropping, Mr. Underwood sold his share in Marzik and started EchoQuote.io to address two very important voids in the B2B sales market:
- B2B buyers need pricing early in the Sales Cycle to understand and budget for solutions yet companies are reluctant to provide an easy way to get budgetary pricing without contacting Sales.
- Most companies produce a negligible ROI from their online marketing efforts (an average of 4% conversion rate), missing valuable opportunities.
Built to convert website traffic into Sales-Ready leads
Our lead generation tool, EchoQuote.io, was developed specifically to capture Sales-Ready leads from a company’s website using a prospect’s curiosity about budgetary pricing. Since most B2B companies do not want to disclose pricing on their websites (nor should they), they lose many of their website visitors. EchoQuote.io gives a website visitor an option to easily request pricing while keeping the vendor’s sales team in control. The result is a steady stream of high-quality sales leads that can take your market share to the next level.